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Austin Open4Business Conference Program

Track: Sponsored Sessions

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1) Health Reform and The Impact to Business

Nov 10 - 11:00 AM

Janet Trautwein, Chief Executive Officer, National Association of Health Underwriters

2) Weidner Barnes - Improve Your Bottom Line by Managing for Results

Nov 10 - 02:30 PM

Raechel Barnes, Principal and Chief Operating Officer, Weidner Barnes, Marv Weidner, Principal, Weidner Barnes

Do you have the information you need to improve your bottom line?  What is your business-owner satisfaction level? Managing the money for the bottom line is nothing new to small business owners. Planning ahead and staying ahead are the challenges, especially in this economy. As small business owners we normally do not have the management systems that can give us the information we need to manage our businesses – and that impacts how much we enjoy owning our own businesses. In this Managing for Results session you will learn how to develop an integrated management system that includes an annual spending plan (budget) tied directly to your monthly accounting reports, cash flow management tools for improved profitability, and a long term strategic plan.

Having a plan and managing to that plan are keys to improving overall business owner satisfaction. Learn how you can implement Managing for Results in your business. Join Austin-based Marv Weidner and Raechel Barnes as they share what they have learned as small business owners over the past 11years working with billion-dollar governments to Manage for Results.

Weidner Barnes Sponsored Session

3) 21st Century Advertising : How Community & Technology have Created New Channels

Nov 10 - 03:30 PM

Eric Winchester, Project Manager / Front End Developer / Owner , S-Collective, Elijah May, Principal, Business District Group

Promoting your products and services through the newest media platforms can be fast, easy, inexpensive and, above all, effective. So why aren’t more small businesses doing it? Because they simply don’t know what to do. Learning how the latest tools are forming new communities and opening up new channels of communication is like being handed the keys to the vault. It's all valuable, but you still need to choose wisely.