Ao4b Track - Marketing - Austin Open 4 Business

Follow Austin Open 4 Business via Twitter - @AustinBusiness	10th November 2009 AT&T Executive Education and Conference Center • Home • Register • Sponsorships & Exhibits • Schedule • Speakers • Venue & Directions • Press Room • Contact • About AO4B
Austin Open4Business Conference Program Track: Marketing Sponsored by Constant Contact. Tracks: Sales \| Marketing \| Human Resources \| Funding \| Sponsored Sessions \| Return to Program 1) Online Strategies to Grow Offline Relationships Nov 10 - 10:00 AM Ricci Neer, Principal , Rock Star Media, LLC We often think of our in-person network as the connections we have in "real life". Aside from a few relationships that might cross-over into our online network, very often, our circles of customers, friends, and acquaintances can be in separate places. In this session, we will discuss the various ways we can connect with our offline network using online resources. By developing a strategy for how you want to engage your network, you can deepen your relationships, accelerate your friendships and create a persona that allows people to get to know you faster. The quicker that people get to know you (and you them), the easier it is for them to like you and trust you...and the easier it is to create fans for life. 2) Customer Value Management: The Secret to Acquiring and Maintaining Customers Nov 10 - 11:00 AM Lin Scheib, Owner, Lightning Life, LLC, As business owners, you know the importance of serving your customers. But, do you know how to most effectively serve them at all critical points during the process? In this session, you will learn about the "moments of truth" when your customers decide whether or not to do business with you and/or to refer you to others. You will also learn that not all customers' wants and needs are created equally, and that it isn't always wise to under-promise and over-deliver. This session will provide unique techniques to understanding customers that can enhance your bottom line. 3) The Power of Email Marketing: Affordable & Effective Strategies to Grow Your Business Nov 10 - 02:30 PM Julie Niehoff, Regional Development Director, Constant Contact Julie Niehoff will present The Power of Email Marketing. This session covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Topics will also include list building, how to avoid spam, tips for scheduling and content choices that work. This session also includes some specific instruction on how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of more successful email campaigns and how they were set up to build business and drive sales. Note: Participants do not need to be Constant Contact customers to attend. All information provided can be applied regardless of the system or service you are using for Email Marketing. Constant Contact Sponsored Session 4) 10 Things You Can Do RIGHT NOW to Boost Your Marketing Nov 10 - 03:30 PM Pete Monfre, Owner, Clarity Marketing Support, Dave Wolpert, Principal, Swordfish Communications When times are tough, it's critical to make sure your marketing initiatives are optimized. You need to do the right things, and do those things right. But do you know what those things are? You might be amazed to discover what obvious, low- or no-cost things companies frequently overlook and could easily fix. In this session, you’ll learn about the most important things you should do today to ensure your marketing efforts are optimized for success. You can't afford to miss this.